2012 Hyundai Equus

The 2012 Hyundai Equus isn’t just a car, it’s a challenge. What if someone wants a luxury sedan, a big one, with all of the bits that usually go along with it, would that person be willing to buy one with a different badge? That’s the challenge, and Hyundai does an extremely good job of presenting it.

First off this car is 203.1 inches overall, about the same length as a Lexus LS460L. And it comes with a well appointed interior, one you would certainly not be ashamed to show off to your friends, relatives, clients, etc.,. It also comes with a 5.0 liter V8 making respectable 429hp, mated to an 8 speed automatic. And to top everything off you can have all of this for about $14,000 less than the aforementioned LS460L, and much less than any comparable European brand.

But we’ve been here before, haven’t we. Recall the Volkswagen Phaeton, an excellent car at a reasonable price point that simply didn’t sell? And therein lies the problem to this challenge. What are car buyers actually buying? Is it the quality, refinement, luxury.. or is it something else?

Anyone after that somewhat ‘sporty’ feel that one can sometimes find in a much more expensive European brand may want to skip this one. However, if you’re interested in the type of luxury and smooth ride that might compare to other brands you may want to at least give this one a test drive.

Price – $60,000 (base)

For more information – Equus

Ferrari F70 Spy Shot

Although it looks rough, this is probably the closest we’ve seen to what the real replacement to the Enzo (currently called the F70) will look like. Meant to be the ultimate car, the ultimate Ferrari. It’s certain that it will rely heavily on carbon fiber, use in the main tub and exterior is expected.

Power is expected to come in at around 900hp, from a hybrid V12 system. Similar to the Ferrari HY-KERS concept, a generator on the front of the engine will charge the batteries, which will power a motor attached to the dual clutch automatic. Expect to see this incredible car some time towards the end of 2013.

Price – TBD

2014 Maserati Quattroporte

The 2014 Quattroporte will finally see some major upgrades to this now aging platform. Due to be unveiled at the 2013 Geneva Auto show at the latest, we’re expecting a front end that now looks like it belongs on a Maserati, and muscular looking rear quarters.

Other changes should be welcomed in the form of a new engine (still Ferrari sourced), expected to be close to 500hp. As well as a new transmission (anyone who has had the pleasure of driving one of the older models will love this part), a new 8 speed automatic.

Price – TBD